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<aside> 🔑 **AI Nutritionist (Digital Marketing) Specification page update (already online) AI-Assisted Ad Campaign Design Managed CRM for 618 (Digital Marketing)**

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AI Nutritionist (Digital Marketing) Contributed to the initial design of the AI nutritionist service, brainstorming, service mapping, UI/UX design, etc. Implemented the MVP approach, offering a limited-scale service to clients through enterprise WeChat and collecting feedback throughout the process.

Cards sorting

Case study

Case study: Herbalife - a weight loss project in Renji

1. First do a series of examinations to evaluate your physical condition (whether you can lose weight, the weekly weight fluctuation control range)
2. Spend 2-3 days observing the patient's diet and ask them to record and take photos (so that they can understand the difference between their perceived weight and their actual weight)
3. Then we need to formulate a weekly diet (it’s not very strict, just tell the patient how much vegetables, meat, and fat he can eat for each meal every day, using the schematic model on our mini program)
4. After that, there will be a weekly follow-up visit. The follow-up content includes checking the weight and body indicators, talking about the diet (a bit like a psychological counselor) and teaching a little nutrition knowledge. It takes about 2-3 months

What we have to do is transform similar processes into experiences in Qiwei app

Service map(preliminary stage)

Promotion video (slide)

In this part, our team mention 3 bullet points.

1. Caring about users daily eat habits — we make detailed plan for 3 diets, and also provide order food and delivery food service.
2. Advocating users to keep a good habit of sporting.
3. Recording kcal for every meal and producing a health report every week.

MVP (minimum viable product)

We post our AI service and finally get 180 people want to try.

we recorded every meal for them

produced a health report every week and gave them some advice about how to reduce weight and keep health.

Our team serviced 4 customers, finally get good feedback from 2.

Specification page update (already online) Utilizing the MSCW Model. Redesigned the flow and UI by Figma — 1.14% increase in the number of users completing the payment process after the update.